Amazon, a pioneer in online marketplaces, continues to redefine user experiences with innovations like Brand-Tailored Promotions. This latest feature empowers sellers to forge deeper connections with their audience through personalised deals, fostering customer loyalty and driving sales.
| We have seen “send offers” deals on eBay, and it has worked well with the clients we work with.
Let’s delve into the details to equip you with the knowledge to make the most of this exciting tool.
Amazon Brand-Tailored Promotions: A Closer Look
Traditionally, sellers faced limitations in offering discounts, targeting specific Amazon membership groups. Brand-tailored promotions revolutionise this by enabling promotional discounts for 4 categories of shoppers, expanding your reach significantly. These categories include Repeat Customers, Recent Customers, High-Spend Customers, and Cart Abandoners.
Currently, the system does not allow us to choose particular ASINs, and we are expecting this to appear soon. If it does, it will be really interesting to see how this tool works out for the newly launched products.
Why Brand-Tailored Promotions Matter
- Power of Personalisation: Personalise promotions based on purchase history, browsing behaviour, and demographics to enhance ad effectiveness.
- Building Brand Loyalty: Foster brand loyalty by rewarding customers with tailored promotions, encouraging repeat business and positive word-of-mouth.
- Seasonal Opportunities: Align promotions with seasonal events and holidays to boost sales.
- Simple to implement: Amazon ensures a user-friendly interface for easy setup and management, allowing brands of all sizes to leverage this feature effectively. Here’s how the dashboard looks
Does this really work?
We have done some tests ourselves and we are seeing some results as seen below:
So, it is well worth testing for a week or so and seeing the result for yourself.
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