Are you an Amazon seller who recently received a rejection notice for your Amazon Brand Registry application citing “abusive behaviour”? You’re not alone. Many sellers have faced a similar situation, and in this blog post, we’ll explore what this means, why it happens, and what steps you can take to address it.

Understanding the Rejection Message

When Amazon declines a Brand Registry application due to “abusive behaviour,” it can be confusing and frustrating. “abusive behaviour” can encompass various actions against Amazon’s policies and rules. It’s important to note that this doesn’t necessarily mean you engaged in disrespectful or harmful conduct toward others. Instead, it often relates to actions that violate Amazon’s selling policies.

Common Reasons for Abusive Behavior Rejections

1. Account Issues: One common reason for an “abusive behaviour” rejection is if your Amazon seller account has been associated with violations or suspensions in the past. Even if you’ve resolved these issues, they can still affect your Brand Registry application.
2. Product Complaints: Sometimes, customer complaints about your products, such as “used sold as new” or quality issues, can lead to this rejection. These complaints may leave a mark on your account even if they are resolved.
3. Policy Violations: Violating Amazon’s policies, such as listing counterfeit items or manipulating product reviews, can also result in an “abusive behaviour” rejection.
4. Closed accounts in other countries: If your account is not active or suspended in countries other than your application’s country, this counts as abuse, too. Who knew?

What Can You Do?

Receiving an “abusive behaviour” rejection doesn’t mean all hope is lost. Here are steps you can take to address this issue:

1. Review Your Account: Carefully examine your Amazon seller account for unresolved issues, policy violations, or past complaints. Ensure your account is in good standing across all marketplaces.
2. Resolve Complaints: If your rejection is related to customer complaints, work to resolve these issues promptly. Consider temporarily delisting problematic products if necessary.
3. Resolve suspended accounts: Contact Amazon Seller Support to find out why your accounts were suspended in other countries, and they may be able to resolve this quicker than you think.
4. Appeal the Decision: If you believe the rejection was made in error or if you’ve addressed all relevant issues, consider appealing the decision. Craft a well-documented Plan of Action (POA) detailing your steps to rectify any problems.
5. Seek Professional Help: In some cases, consulting with a professional service or attorney experienced in Amazon seller issues may be beneficial. They can provide valuable guidance on how to navigate this complex situation.

Receiving a Brand Registry rejection due to “abusive behaviour” can be challenging, but it’s not necessarily the end of your Amazon journey. By carefully reviewing your account, addressing any issues, and seeking assistance when needed, you can work towards resolving the problem and reapplying for Brand Registry successfully.