Running successful Amazon PPC campaigns is essential for maximising sales and profits. However, keeping track of all the advertising data and understanding the profitability of your campaigns, ad groups, and keywords can take time and effort. That’s where Sellerboard’s PPC Dashboard comes to the rescue! With this powerful tool, you can now quickly analyse the profitability of your PPC efforts, making informed decisions to boost your Amazon business.
Sellerboard takes the hassle out of manual data entry by automatically importing all your advertising data into your Sellerboard account. This seamless integration ensures you have all the necessary information in one centralised platform.
Accurate Estimated Profit
One of the standout features of Sellerboard’s PPC Dashboard is the algorithm for estimating profit. This cutting-edge algorithm provides the most accurate profit estimates for each campaign as seen on the screenshot below, ad group, and even individual keywords. With such precise data, you can make data-driven decisions to optimise your campaigns for better returns.
Break-even ACOS and Break-even Bid
Understanding your Break-even ACOS (Advertising Cost of Sale) is crucial for managing your advertising costs effectively. The PPC Dashboard helps you identify the stage at which your advertising costs will start to pay off. This valuable insight allows you to fine-tune your campaigns for optimal performance.
These screenshots show two scenarios, one at a loss and one at a profit.
The Break-even Bid indicator as seen above also reveals the estimated bid at which your PPC campaigns will generate revenue equal to your investment. With this information, you can adjust your bidding strategy to maximise profitability.
In conclusion, Sellerboard’s PPC Dashboard is a game-changer for Amazon sellers looking to optimise their PPC campaigns. You can make data-driven decisions to boost your advertising performance with automated data import, precise profit estimates, and essential indicators like Break-even ACOS and Break-even Bid.
