Amazon Advertising
Harrogate Organics Company, a business dedicated to exceptional customer service and positively impacting lives, partnered with us to accelerate their Amazon sales growth. While already experiencing promising results, they sought to maximise their potential. By implementing a comprehensive strategy focused on enhanced product content and progressive advertising campaigns, we achieved a remarkable 5X year-over-year sales increase.
Harrogate Organics Company had a solid foundation on Amazon, demonstrating significant organic growth. However, they recognised the opportunity to further optimise their presence and reach a wider audience to capitalise on their high-quality products and customer-centric approach. They needed a strategic partner to help them scale effectively and efficiently.
What did we do?
Product Content Optimisation: We recognised that compelling product content is crucial for converting browsers into buyers. Our team revamped the product listing, incorporating high-quality images, informative infographics, and engaging A+ content. This created a richer, more informative shopping experience, allowing customers to understand the benefits and value of their products.
Strategic promotion: We were aware that a periodic promotion would help gain new customers and this is what we did to gain new customers which helped to gain the longer term growth to the 6 figure business.
Progressive Advertising Campaign Strategy: We implemented a phased approach to advertising, designed to maximise both immediate sales and long-term brand building.
Sponsored Product Ads: We initially focused on sponsored product campaigns to boost product visibility within relevant search results and drive immediate sales growth.
Sponsored Brand & Display Ads: As the sponsored product campaigns gained traction, we expanded our strategy to include sponsored brand and display ads. This broadened our reach, reinforced brand awareness, and introduced Harrogate Organics Company to a larger audience.
The Result?
Sales Growth: A remarkable 5X year-over-year increase in total sales during the period of our engagement. This demonstrates the power of combining optimised product content with a strategic advertising approach.
Advertising Impact: Advertising contributed significantly to the overall success, driving approximately 40% of total sales. This highlights the effectiveness of our targeted ad campaigns in reaching and converting new customers.
Efficient Advertising Spend: We maintained a healthy balance between sales growth and advertising costs. Our ACoS (Advertising Cost of Sale) was 15%, and the total ACoS was an even more impressive 6.2%. This demonstrates the efficiency of our campaign management and the strong return on investment achieved for Harrogate Organics Company.
We were doing okay on Amazon, but Prabhat and his team helped us explode! They understood our brand and delivered a 5X sales increase. Simply amazing!
Dan, Harrogate Organics Company
